Where Privacy Meets Possibility
Hyde came to me with a big idea, but no brand, just a name and a bold mission to put data privacy and monetization in the hands of everyday people. The goal was simple: create a visual identity that feels modern, smart, and rooted in the idea of control and connection.
I started by designing a clean, minimalist logo with an abstract "H" at the center, symbolizing how Hyde brings different data sources together while keeping users protected. From there, I built out a visual system that could flex across all kinds of brand materials from digital touchpoints to marketing graphics. The result is a brand that’s sharp, scalable, and ready to grow.
