The goal was to create a visual identity for Lake Media Group that embodies Black Excellence, sophistication, and professionalism. The brand needed to convey a sense of respectability and authority while appealing to a modern audience.
I developed a shield with fluid, curved, bold symmetrical lines. This design symbolizes bridging the gap in the media and news market from a Black journalist’s perspective. It also represents the Twin Cities of Minneapolis and Saint Paul, divided by a bridge, highlighting the brand’s origin and its mission to unify diverse voices.
