Visual Identity / Branding / Web Design
Lake Media Group
A Symbol of Unity
Lake Media Group's New Badge and Wordmark
The goal was to create a visual identity for Lake Media Group that embodies Black Excellence, sophistication, and professionalism. The brand needed to convey a sense of respectability and authority while appealing to a modern audience.
- BRAND STRATEGY
- BRAND FRAMEWORK
- BRAND VOICE
- BRAND IDENTITY
- WEB DESIGN
Bridging the Gap with a Bold Design System
I developed a shield with fluid, curved, bold symmetrical lines. This design symbolizes bridging the gap in the media and news market from a Black journalist’s perspective. It also represents the Twin Cities of Minneapolis and Saint Paul, divided by a bridge, highlighting the brand’s origin and its mission to unify diverse voices.
Building the Brand
A few words...
“Travon was a pleasure to work with and really understood my vision. The designs he brought to life were dope, and I loved the final result.”
HENRY LAKE
FOUNDER + CEO
