Web  /  UX Design  /  Visual Identity  /  Branding

Lake Media Group

Role
Photographer
Start
07 Apr 2020
Launch
15 Jul 2020
Website

A Symbol of Unity

Lake Media Group's New Badge and Wordmark

The goal was to create a visual identity for Lake Media Group that embodies Black Excellence, sophistication, and professionalism. The brand needed to convey a sense of respectability and authority while appealing to a modern audience.

  • BRAND STRATEGY
  • BRAND FRAMEWORK
  • BRAND VOICE
  • BRAND IDENTITY
  • WEB DESIGN

MARKETING ROLLOUT

A few words...

Travon listened to our feedback and found ways to incorporate it when it felt right… When it didn’t, he respectfully challenged us to get at the heart of the ‘why’ behind it. In short, Travon "got" us.

HENRY LAKE, FOUNDER + CEO