The Silverroom - Travon Sellers

Where

Retail

&

Art

Meet

is a staple in Southside Chicago as a prominent retail destination. With a rich history spanning back to 1997, it has evolved from grassroots beginnings to a cornerstone of the city's retail landscape.

The Silver Room houses tasteful collections of jewelry, fashion, art, and music.

Founder, Eric Williams has pushed the boundaries of a typical retail operation by

consistently focusing on community building through social exchange. At the

intersection of art, community, and culture, The Silver Room encourages opportunities

to bring elements and artifacts from around the world to your home.

The Chicago shop underwent a huge renovation project in 2020 during the Covid-19

pandemic. We stepped in to provide creative direction, copywriting, and an

e-commerce website overhaul.

View Site

+ BRAND IDENTITY
+ PACKAGING+ COPYWRITING
+ SOCIAL MEDIA
+ WEB DESIGN
+ SHOPIFY DEVELOPMENT
+ ENVIRONMENT
+ COLLATERAL
+ CREATIVE DIRECTION

The

Challenge

Amidst the COVID-19 pandemic, when physical shopping experiences were

constrained, The Silverroom faced a dual challenge. Firstly, to adapt its operations to

cater to an increasingly digital-centric market. Secondly, to maintain its ethos of

community connection and cultural influence in a time of social distancing.

Digital Adaptation

We needed to develop a robust online platform to facilitate sales and engagement in the absence of physical foot traffic.

Cultural Continuity

We needed to ensure that the website encapsulates The Silverroom's spirit, fostering a sense of belonging and connection among its patrons.

User-Centric Design

We prioritized an improved user experience to emulate the warmth and inclusivity synonymous with The Silverroom's brick-and-mortar ambiance.

Instagram campaign

Website

Refresh

Approach

Recognizing the significance of The Silverroom's legacy and its pivotal role in Chicago's

cultural tapestry, we embarked on a journey to revitalize its digital presence. Our

mission was twofold: to seamlessly transition its retail operations into the digital realm

while preserving its essence as a community-driven hub.

Key

Features

We embarked on a comprehensive website overhaul, leveraging creative direction and

strategic copywriting to bring The Silverroom's digital vision to life.

E-commerce Integration:

Seamlessly integrated an intuitive e-commerce platform, enabling customers to browse and purchase products online securely. From signature t-shirts to curated art pieces, the website offers a diverse array of merchandise, mirroring the eclectic charm of The Silverroom's physical store.

Immersive Storytelling:

Infused the website with compelling narratives that chronicle The Silverroom's journey, celebrating its roots in Chicago's cultural landscape. Through engaging copy and multimedia elements, we encapsulated the essence of The Silverroom, inviting visitors to embark on a virtual exploration of its legacy.

Community Engagement:

Implemented interactive features to foster community engagement and dialogue. From virtual events and artist showcases to user-generated content initiatives, the website serves as a dynamic platform for cultural exchange and connection.

Responsive Design:

Ensured seamless accessibility across devices, prioritizing responsive design principles to cater to diverse audience demographics. Whether accessed on a desktop or a mobile device, the website offers a cohesive and engaging user experience.

We increased user engagement and conversions by adding interactive product image hotspots

Results

The revitalized website has not only enabled The Silverroom to weather the challenges

posed by the pandemic but has also propelled its digital presence to new heights. By

marrying innovation with a deep understanding of The Silverroom's ethos, we have

empowered the brand to extend its cultural impact beyond physical boundaries,

fostering a global community of enthusiasts and advocates.

In reimagining The Silverroom's digital footprint, we have not only addressed

immediate challenges but have also laid the foundation for sustained growth and

relevance in an ever-evolving landscape. As The Silverroom continues to evolve and

inspire, we remain committed to championing its legacy and driving cultural

conversations that resonate far beyond the streets of Hyde Park.

Sound

System

Block

Party

We needed a black web designer for one of the first African American-owned shops in Wicker Park and we found
the best.

Eric Williams

Honors

&

Mentions

Awwwards: 1x Site of the Day

Awwwards: 2x Developer Award

Awwwards: 1x Mobile Excellence Award

CSS Design Awards: 4x Website of the Day

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Where Retail & Art Meet

+ BRAND IDENTITY+ PACKAGING+ COPYWRITING+ SOCIAL MEDIA+ WEB DESIGN+ SHOPIFY DEVELOPMENT+ ENVIRONMENT+ COLLATERAL+ CREATIVE DIRECTION

The Challenge

Website Refresh Approach

Key Features