Inspired by connection and history

BOND approached us after 30 years in business, they sought a complete rebrand to showcase their maturity and evolved personality to the market. Their deep-rooted legacy served as the foundation for creating a fresh new look, voice, and brand personality that represents their heritage and future aspirations.

PROJECT SCOPE

* Brand Strategy
* Brand Positioning
* Design
* Identity
* Marketing Collateral
* Messaging Platform

Fresh New look
Fresh New Name

In our rebranding journey, we evolved the brand name from “First Choice Uniforms and Promotional Products” to the new and dynamic “BOND Branded Gear.” This evolution reflects their dedication to fostering deeper connections and long-lasting relationships with their customers.

The new visual identity features subtle geometric symbolism and interconnected line work, reflecting the rich history of family ownership and the immense value BOND provides to its customers.

The symbol features an abstract representation of the letter "B" ingeniously shaped like the state of Minnesota, to pay homage to their origin, grounding the brand in its heritage.

Building Bonds with Every Touchpoint

Using the new design elements, we crafted a suite of marketing materials that reflect BOND’s new identity. Each piece, from business cards to social media graphics, was meticulously designed to ensure consistency and reinforce the brand’s values.

Inside the New BOND

The brand rollout for BOND encompassed interior design, packaging, embroidery, stickers, and a striking electric sign on the building. Each element, from the updated office space to branded apparel and packaging, was designed to reflect BOND’s new identity, ensuring consistency and reinforcing their commitment to quality and creativity at every touchpoint.