UX Design / Visual Identity / Branding
A3 Sports Group
Redefining Athletic Excellence
The goal of this project was to create a modern and symbolic brand identity for A3 Sports Group that visually reflects their mission of building and training all-around athletes. The new identity needed to resonate with athletes of all levels, enhance brand recognition, and position A3 Sports Group as a leader in holistic athletic development.
MY ROLE
+ BRAND FRAMEWORK
+ BRAND VOICE
+ BRAND IDENTITY
+ WEB DESIGN
I developed a more modern and symbolic logo that centers around the concept of “A3,” symbolizing the three pillars of athletic development: physical, mental, and strategic training. The design needed to be sleek, adaptable for various brand touchpoints, and visually aligned with A3 Sports Group’s focus on empowering athletes.
The visual system is based on playing with the axes of space, even in the layout of the pieces. This is not only a reference to Zeen’s three-dimensional work, but also a way of underlining the company’s approach to transforming concepts and designs into three-dimensional and realistic visual creations.
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